Category Archives: Promotions

On This Day: Make a Hat Day

Troy Hats

Local Love!

Let’s get straight to the point… we can do this!  September 15th is a day that Downtown Printwear has you covered.  It’s Make a Hat Day!  Forget the fact that it’s also Felt Hat Day.  We can incorporate that into this celebration.  So what type of hat do you want to make?  The opportunities are limitless!  But here are some ideas to get you started:

Hat EmbroideryFlexfit hatsFoam Embroidery

Prince HarryBirthdays:

  • Heidi Montag (25)
  • Prince Harry (27)
  • Tommy Lee Jones (65)
  • Oliver Stone (65)
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Revolutionizing Vehicle Advertising

It doesn’t happen all too often that a new product comes along and revolutionizes the marketing industry.  We’ve all noticed advertisements along the side of bus, truck, or even the magnetic door advertisements people throw on their personal vehicles.  Aside from custom detailing there are few options for window advertising – at least few that aren’t permanent.  Toyota presents “Window to the World” – imagine the possibilities if you could easily your message each day or target a new prospect as you arrive for a meeting.  That is just the beginning!

How far away is this reality?  Perhaps we should ask: How far away are we from “mainstream” functionality?  Sure, Bill Gates probably contacted Toyota and has this technology in one of his 32489234o7 cars, but what about “normal” people like you and I?  I say less than 5 years.  We’re due for another revolutionary product.  Every 5-7 years it happens.  By my calendar the last truly revolutionary product was the iPhone.  Can you think of something more revolutionary in the past 3 years?


DCP Nation Representing on the West Coast

It was only a matter of time before word spread to the West side of the country and our friends on the West Coast jumped aboard the DCP Nation bandwagon!

DCP West Coast

Our good friend Chris showing off his DCP swag in San Fran - you stay classy!


Testing Customizable Sponges and Rags

You leave people alone with a bunch of sample products to play with and things are bound to get interesting.  With the assistance of George from Apple Wiper & Supply, we tested the absorbency of a nifty new product.  George knows a thing or two about cleanups.  That comes with the territory when you have 3 boys at home and you manage a second-generation family cleaning supply company that has been around for over 30 years!

We put the free samples to the test.  Of course we didn’t miss an opportunity for shameless self-promotion either.  George and I quickly agreed that a printed company logo, slogan, website, or image on these products will have your customers thinking of you each time they set foot in the kitchen or have a spill to clean up.

(Next time we’ll try to plan the video advance and not look like we just woke up.  Cut us some slack – it was a Saturday morning!)

The products seen in the video are available for custom printing through Downtown Custom Printwear.  Need suggestions on ways to incorporate a promotion like this into your current marketing plan?  Give us a call!

For more information on similar products and a huge selection of products that fit all of your cleaning needs, contact George at Apple Wiper & Supply.  He also maintains an awesome blog that keeps you up-to-date on breaking news and features contributions on a variety of topics that don’t always make front pages – Kid Frank Knows What’s Up!


iChase the Cure – an Insider’s Guide to Organizing a 5K

iChase the Cure

Danielle Volman is only a junior at Boston University, but you’d think she’s been running events for years!  Despite how easy she makes it look, Danielle will attest that things are not always as they appear. We asked her to provide some insight regarding what it takes to run a successful event (no pun intended).

Have you ever tried to organize a 5K race? Well let me tell you, it is not an easy feat, but definitely the MOST REWARDING! So, where would you even begin?  I would definitely recommend recruiting at least 5 brave souls ready to dedicate themselves to a great cause, and a lot of logistics.  Your next task is to battle all the other organizations for your date and location from the DCR – Department of Conservation and Recreation. This may take a few weeks to a few months, depending on the popularity of the date you are trying to get and most of all depending on how quickly you can submit your application fee and liability insurance.  Luckily, if you are already working as part of some institution, they may already have insurance – as was the case for me – but good luck trying to get them to adapt to your event!

iChase Mustache

Sweet 'stache to support iChase the Cure!

Let’s say you now have your crew, a date, and a location.  Congrats! What’s next? The meat of the organizing involves getting sponsors.  You need sponsors for everything – handing out their product on the day of the race (hydrating and feeding the runners), giving you great deals on items like T-shirts, donating their own time to do something like face painting, providing prizes for the participants, keeping you under budget, just to name a few… Keep working on the sponsors the entire time – you can never have to many people trying to get involved (the more the more festive your event will be).

So, you’ve gotten a good amount done so far, but who is going to come to the race if they don’t know about it?  The most important part of the entire planning process is marketing! You can’t have an event without participants and volunteers, but how do you motivate them to come? If a good cause isn’t enough (usually it is, but do not plan on this), print tons of flyers, post your event absolutely everywhere online, AND bribe your target audience with some awesome free swag! Downtown Custom Printwear helped us easily order super good smelling and tasting (actual flavor is vanilla – real taste and smell is a tie between sugar cookies and vanilla frosting!!!) lip balm with our logo, race date, and website.  The chapstick was a huge hit!

Now for the big catch! Every single event these days has its own “complimentary” T-shirt.  I know I have at least 1 full drawer of event shirts, so how do you make yours stand out? Our goal was to include our logo, race date, awareness for our cause, and a TON of sponsors – and on top of all that…MAKE IT LOOK GOOD and have people wear them all the time.  Solution: contact Downtown Dan at DCP! He and his crew are amazing (magicians almost).

iChase the Cure ShirtsWord of advice, communicate to sponsors EARLY, REALLY EARLY what the requirements for adding their logo to your shirt are – black and white, full color, 2 color, and most importantly the FORMAT of the file! You would be surprised how many managers have absolutely no idea what you are talking about even when you just ask them to email you a version of their logo.  Once you start telling them specifications, just forget about it! You need at least 3-4 weeks prior to the shirt deadline to request the logo, respond about 10 times explaining that what they sent simply will not reflect well on their company if their logo looks like a blob, and finally send it to DCP.  I say this like all the managers eventually followed through. No, that wasn’t the case.  This is where working with Dan and DCP pays off – they will get you through it! Check out our shirts – American Apparel, V-neck, and just plain awesome!

Of course there is a lot more to planning a 5K – ordering tables and chairs, getting the race timing company, coordinating with my college, designing all of the marketing material, doing the actual posting and blogging, responding to millions of emails and phone calls, ordering a start/finish line banner, securing entertainment, the list goes on and on and I can talk about the event forever! So, if you have a question or would like to help out, support, donate, or sponsor us for our great cause – PLGAs (pediatric brain tumors – the leading cause of solid tumor cancer death in kids) – contact me at daniellevolman@yahoo.com and I’ll be sure to respond!

Danielle Volman, Race Director of iChase the Cure

www.iChasetheCure.org

Twitter – #iChasetheCure

photobucket.com/iChasetheCure



POM Wonderful Presents: The Greatest Movie Ever Sold

Lost in the genius of this film is the education component that companies can use to inform their customers.  Advertising and branding are everywhere.  When you design a shirt or promotional product, are you taking into consideration who will see it?  How many people will see it?  Will it be used more than once?

A promotional shirt that is only worn once is not a shirt, it’s a rag.  You’ll wear it.  Then the shirt will end up at the bottom of a closet or in the trash. That’s a pretty expensive rag – don’t overpay for rags!  Branding, visibility, logo placement and impressions are everything.  Pom Wonderful Presents: The Greatest Movie Ever Sold is a phenomenal educational tool for consumers.  Morgan Spurlock hit a homerun with his documentary Super Size Me and it looks like he hit another one out of Fenway Park! (get it? sorry, we couldn’t resist!)

 It does not make sense to recklessly spend money on advertising and promotion – watch and learn!

Let us help you develop your ideas.  Talk to us and we will help you achieve your goals.


Showing Cassius Some Love

As you may have read earlier, today is National Kids and Pets Day.  Cassius loves any holiday that gets him some attention.  Look at the big baby!

Cassius loves belly rubsCassius rollin' on dubs


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