Tag Archives: American Apparel

iChase the Cure – an Insider’s Guide to Organizing a 5K

iChase the Cure

Danielle Volman is only a junior at Boston University, but you’d think she’s been running events for years!  Despite how easy she makes it look, Danielle will attest that things are not always as they appear. We asked her to provide some insight regarding what it takes to run a successful event (no pun intended).

Have you ever tried to organize a 5K race? Well let me tell you, it is not an easy feat, but definitely the MOST REWARDING! So, where would you even begin?  I would definitely recommend recruiting at least 5 brave souls ready to dedicate themselves to a great cause, and a lot of logistics.  Your next task is to battle all the other organizations for your date and location from the DCR – Department of Conservation and Recreation. This may take a few weeks to a few months, depending on the popularity of the date you are trying to get and most of all depending on how quickly you can submit your application fee and liability insurance.  Luckily, if you are already working as part of some institution, they may already have insurance – as was the case for me – but good luck trying to get them to adapt to your event!

iChase Mustache

Sweet 'stache to support iChase the Cure!

Let’s say you now have your crew, a date, and a location.  Congrats! What’s next? The meat of the organizing involves getting sponsors.  You need sponsors for everything – handing out their product on the day of the race (hydrating and feeding the runners), giving you great deals on items like T-shirts, donating their own time to do something like face painting, providing prizes for the participants, keeping you under budget, just to name a few… Keep working on the sponsors the entire time – you can never have to many people trying to get involved (the more the more festive your event will be).

So, you’ve gotten a good amount done so far, but who is going to come to the race if they don’t know about it?  The most important part of the entire planning process is marketing! You can’t have an event without participants and volunteers, but how do you motivate them to come? If a good cause isn’t enough (usually it is, but do not plan on this), print tons of flyers, post your event absolutely everywhere online, AND bribe your target audience with some awesome free swag! Downtown Custom Printwear helped us easily order super good smelling and tasting (actual flavor is vanilla – real taste and smell is a tie between sugar cookies and vanilla frosting!!!) lip balm with our logo, race date, and website.  The chapstick was a huge hit!

Now for the big catch! Every single event these days has its own “complimentary” T-shirt.  I know I have at least 1 full drawer of event shirts, so how do you make yours stand out? Our goal was to include our logo, race date, awareness for our cause, and a TON of sponsors – and on top of all that…MAKE IT LOOK GOOD and have people wear them all the time.  Solution: contact Downtown Dan at DCP! He and his crew are amazing (magicians almost).

iChase the Cure ShirtsWord of advice, communicate to sponsors EARLY, REALLY EARLY what the requirements for adding their logo to your shirt are – black and white, full color, 2 color, and most importantly the FORMAT of the file! You would be surprised how many managers have absolutely no idea what you are talking about even when you just ask them to email you a version of their logo.  Once you start telling them specifications, just forget about it! You need at least 3-4 weeks prior to the shirt deadline to request the logo, respond about 10 times explaining that what they sent simply will not reflect well on their company if their logo looks like a blob, and finally send it to DCP.  I say this like all the managers eventually followed through. No, that wasn’t the case.  This is where working with Dan and DCP pays off – they will get you through it! Check out our shirts – American Apparel, V-neck, and just plain awesome!

Of course there is a lot more to planning a 5K – ordering tables and chairs, getting the race timing company, coordinating with my college, designing all of the marketing material, doing the actual posting and blogging, responding to millions of emails and phone calls, ordering a start/finish line banner, securing entertainment, the list goes on and on and I can talk about the event forever! So, if you have a question or would like to help out, support, donate, or sponsor us for our great cause – PLGAs (pediatric brain tumors – the leading cause of solid tumor cancer death in kids) – contact me at daniellevolman@yahoo.com and I’ll be sure to respond!

Danielle Volman, Race Director of iChase the Cure


Twitter – #iChasetheCure



What is a ringspun cotton t-shirt?

American Apparel Tri-Blend

American Apparel Tri-Blend

Think about your favorite t-shirt.  There’s a good chance it feels nice, soft, and is more comfortable on your skin.  Your favorite shirt is probably a ringspun cotton material.  Traditionally, ringspun cotton has qualities that make it softer and more “comfortable” to wear.  The material is commonly used in American Apparel products and Hanes Beefy T styles.

The secret is in the yarn processing.  The “spinning” process produces longer, stronger strands.  No chemicals are involved, but you can achieve a softer effect using chemical processes as well.  The spinning process dates back to the Middle Ages when it was used to take the rough feel out of raw cotton.  The spun fabric created more compact threads that ultimately resulted in more durable products.

American Apparel 2001

Our most popular ringspun cotton request: American Apparel 2001


Is it more expensive? Not necessarily.  Designer brands, like American Apparel, may carry a slightly higher price tag, but customers justify the cost because they consider the brand to be superior in comfort, style and durability.  More affordable options are available for just pennies more than you’re probably paying for a traditional 100% cotton shirt.  There are dozens of ringspun options available, so consider your options before you make a decision.  If you have questions or need suggestions, just ask!

Top 5 American Apparel Styles

Downtown Printwear offers American ApparelYou may have noticed that we’ve got something for just about everyone at Downtown Printwear.  Naturally, we find that some products are more popular than others.  American Apparel is among that group.  American Apparel is consistently one of the top 3 brands requested.  This does not come as a surprise.  There are several features that make American Apparel a high-demand product, including:

  • Products are made in the U.S.A.
  • LA-based, trendy designs
  • Many fabrics are ringspun and soft to the touch, popular among the 18-24 college/university market
  • American Apparel is committed to several environmentally-friendly efforts

What makes this supplier so popular?  We’ve compiled a list of the top 5 American Apparel styles.  To be fair, we used “total units sold” as opposed to “total dollars sold”.  Each image represents the most popular color of that particular item.  Here are the results:

5.  Ladies 2×1 Rib Tank

Ladies 2x1 Rib Tank

  • 5.8 oz; 100% ringspun 2×1 rib cotton
  • Most popular colors: Black, White, Pink
  • Avail. sizes XS-XL



4.  Tri-Blend, Short-Sleeve Tee

Tri-Blend, Short-Sleeve Tee

  • 3.7 oz; 50% polyester, 25% cotton, 25% rayon
  • Most popular colors: Athletic Grey, Tr-Black, Athletic Blue
  • Avail. sizes XS-2XL



3.  Short-Sleeve, Fine Jersey V-Neck

Short-Sleeve, Fine Jersey V-Neck

  • 4.3 oz; 100% ringspun cotton
  • Baby rib v-neck
  • Most popular colors: White, Black, Navy
  • Avail. sizes: XS-XL



2.  Ladies Fine Jersey Tee

Ladies Fine Jersey Tee

  • 4.3 oz; 100% combed ringspun cotton jersey
  • Most popular colors: Black, White, Asphalt
  • Avail. sizes: S-2XL





1.  Fine Jersey Tee

Fine Jersey Tee

  • 4.3 oz; 100% combed ringspun cotton jersey
  • Most popular colors: Black, White, Asphalt
  • Avail. sizes: S-3XL





Conveniently, the American Apparel Fine Jersey Tee (2001) is the most popular item DCP customers request from this brand.  The style falls 2nd only to the Gildan 6.1 oz t-shirt for most popular among our college/university customer-base.  Want more information?  Visit http://www.downtownprintwear.com . We look forward to your next project!

20 in 20: #12 Yoga Pants

#12: Yoga Pants

Hot yoga, traditional yoga, sit-on-your-ass-on-the-couch yoga, all require a comfortable pair of yoga pants.  Sorry guys, this one is more for the females, although we won’t be quick to judge if we catch you trying on a pair.  They are available in men’s styles as well! They’re so comfortable you can’t help your curiosity!

Yoga Pants

A "must have" in every women's wardrobe

Yoga pants are typically a cotton/spandex blend for ideal comfort, stretch, and style.  Decorated prices range from $20 to$30+ per pair.  These are a great option for cheering squads, gymnasts, college students, or the fitness fanatics in your life.  We can print down the leg, across the back, on the hip, or anywhere else you would like!

Have an idea?  Talk to us about it.  There is still time to place your order and have it before the Christmas holiday!

What Happens if American Apparel Goes Bankrupt? 5 Things That Will Happen.

Mass hysteria! No outfit is complete! There are no comfortable, affordable, designer shirts left on the market!

Wrong, wrong, wrong!  The World will not end if American Apparel goes under.   Fear not, your friends at Downtown Printwear have got you covered and will teach you how to cope with this potential loss.  In the event of a complete LA-produced, apparel meltdown, keep these tips in mind:

  1. People like American Apparel because it is comfortable.  The trick (well it’s not really a trick) to American Apparel is ringspun cotton.  In other words, the “really soft, comfortable feel” students ask for.   Good news – several other suppliers offer ringspun cotton apparel.  Better news – many of them are less expensive than American Apparel
  2. American Apparel has a twin: Alternative Apparel.  Similar products. Similar prices.  You can even still abbreviate it “AA” when too lazy to type out the full company name!
  3. American Apparel wholesale is still available.  While retail chains are sucking wind struggling, the only division of American Apparel we are concerned with is their wholesale channel.  Perhaps the reason for their struggles are that we can get the same shirt you pay $25 at a AA retail store for about $10.  Yet another reason to speak to us about your next order!
  4. There’s always the holidays!  The news broke before the busiest time of year for retailers.  Everyone knows that retailers make their money during the holiday season.  In other words, now is the time to take advantage of huge discounts on American Apparel products.  They need the revenue so we’re almost certain your favorite AA products will be available on the cheap!  It never hurts to ask how much we can save you on that project idea you had.

    Sweet 'stache' bro!

    Sweet 'stache' bro! Lookout kids!

  5. You really think you won’t find another “trendy” apparel supplier?  If there’s one thing we’ve learned, it’s that our students have a remarkable ability to be on the cutting-edge of popular trends (also see Four Loko).  We are confident you will find another overpriced product that we can get you “on the cheap”.  Just keepin’ it real.

There you have it folks.  If the apocalypse does occur and we find ourselves without our favorite LA-based supplier, DCP Nation will survive.  All thanks to this insight of course.  Have questions about the future of American Apparel?  Can’t stand American Apparel?  Use the comments section below to let us know how you feel.

Answer: Same Shirt? Different Shirt?

100% Ringspun Cotton

980 Anvil 4.5 oz. Ringspun Cotton Short-Sleeve T-Shirt

100% Ringspun Cotton
Fine Jersey Short Sleeve T-Shirt

If you guessed the same…YOU’RE WRONG! In fact, this American Apparel shirt is nearly twice the price of the Anvil 980 ringspun. Are they the same shirt? No. Are they very close? Yes. Going with a more generic version of your favorite name brand shirt is one of the easiest ways to the cut down on the cost of your next project. Imagine being able to save a couple of dollars per shirt and not feel like you’re sacrificing the comfort and look of your preferred style. Ask about ways to save on your next project.

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