Tag Archives: Marketing and Advertising

Revolutionizing Vehicle Advertising

It doesn’t happen all too often that a new product comes along and revolutionizes the marketing industry.  We’ve all noticed advertisements along the side of bus, truck, or even the magnetic door advertisements people throw on their personal vehicles.  Aside from custom detailing there are few options for window advertising – at least few that aren’t permanent.  Toyota presents “Window to the World” – imagine the possibilities if you could easily your message each day or target a new prospect as you arrive for a meeting.  That is just the beginning!

How far away is this reality?  Perhaps we should ask: How far away are we from “mainstream” functionality?  Sure, Bill Gates probably contacted Toyota and has this technology in one of his 32489234o7 cars, but what about “normal” people like you and I?  I say less than 5 years.  We’re due for another revolutionary product.  Every 5-7 years it happens.  By my calendar the last truly revolutionary product was the iPhone.  Can you think of something more revolutionary in the past 3 years?

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3 Advertising or Publicity Themes that Always Work

Budweiser Clydesdales

One of the most common questions we get asked by customers is, “I want something that everyone will like.  Got any ideas that will be popular?”  We each have our preferences.  Dunkin Donuts or Starbucks?  Red wine or white wine?  Toilet paper over or under?  It’s tough to keep everyone happy or create a campaign that appeals to the masses.  Fortunately we spoke to our friend and public relations expert, Colleen White from Elevate Communications.  We agreed that there are 3 themes that almost never fail in advertising or public relations.  Those 3 themes are:

Spuds MacKenzieAnimals

Budweiser has played this game for decades.  Just look at their track record:

  • Lizards Your mother’s an iguana!
  • Frogs Bud…weis…errrr
  • The Clydesdales
  • And Cassius‘ idol: Spuds MacKenzie – we all know that Spuds would be proud of Cassius!

E-TRADE Milkaholic

Babies

E-TRADE hit a home run with their baby-themed commercials.  Milka-whaaaat!

 

 

Sex

They weren’t lying when they told you “sex sells”.  Companies like GoDaddy.com and Old Spice took full advantage of the opportunity.

GoDaddy.comGoDaddy Danica PatrickOld Spice Guy

 

 

 

 

 

 

There you have it.  Animals are always popular.  People love babies, and they love sex more than animals and babies!  Keep these 3 ideas in mind for your next ad campaign and you’re bound to create foolproof material.  And when in doubt, just do what Smartwater did with Jennifer Aniston and use all 3!

 


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